So, I performed a bit of an experiment over the weekend, offering up The Invisible Crown ebook for free through Amazon. If we’re measuring success by the number of downloads, it was fairly successful (for me; for other authors, these numbers would be abysmal [side note: I always misspell “abysmal,” because I always assume it should have two “s”s in it, like “abyss.” But it does not]). Anyway, I thought I’d share the results and a couple of thoughts I’ve had about them.
First of all, totals: Over the course of the three days it was available for free, the book moved a total of 111 units. Considering the first month and a half it was available under Royal James, it only sold a total of 9 copies, I’d say those numbers are pretty good.
But I noticed something: the drop off after the first day was steep. On Friday, the first day the book was available for free, it was downloaded 76 times. Saturday? 22. By Sunday, it was barely doing double digits (13).
I’ve seen this before. Back in the before times, when I was first self-publishing and had no idea what I was doing, I did a couple of free weekends, and they usually went the same way: lots of folks jump on it Friday, then the steep drop off through the weekend. What it tells me is that Friday is probably the best day to do these.
It’s also made me think a bit about my price point. When I resubmitted the book to Amazon through Kindle Direct, I left the book price where Royal James had set it. Now, I wondering if maybe dropping it a dollar or two might be beneficial and cause more people to take a chance on it.
More than anything, I’m realizing I still need to do lots of marketing and get lots more reviews. Maybe a couple of the folks who downloaded the book this weekend will come through? Time will tell.
3 thoughts on “Analytics”
Marketing is always a tough one, best of luck with your efforts. I am yet to publish anything, but the thought sends shivers of fear down my spine (pun intended!). I hear offering free copies or downloads in exchange for a review is a good tool. There are plenty of book bloggers on wordpress too. Best of luck 🙂
Thanks! Marketing is the absolute worst. I’m a writer, not an entrepreneur, though it seems you have to be a bit of both to make it.
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It’s unfortunate, but I guess its good to step out of our comfort zones once in a while. I work in marketing for my company occasionally, and that’s a doddle. Marketing yourself and your own work is MUCH harder.